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KYROS Insights Blog

July 24, 2019

Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?

Loyalty Programs: A Liability or an Asset?

For many accounting ...

July 17, 2019

Loyalty Finance Part 1: Liability Lessons for A Smarter Loyalty Program

Managed well, a customer loyalty rewards program (think airline ...

December 3, 2018

Your 9-Step Checklist for Loyalty Program Financial Reporting

Year-end means a lot of things for many people. Holiday music, ice ...

November 28, 2018

An Inside Look at Loyalty Program Benchmarks for the Hospitality Industry

When analyzing your loyalty program strategy, knowing the ...

October 3, 2018

3 Things Every CFO Should Know About Loyalty Program Liability

As the captain at the helm of your company's finances, it's ...

August 16, 2018

Measuring Loyalty Program Effectiveness: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the ...

June 20, 2018

Loyalty Program Finance: The Struggle for Progress

In my previous articles, we talked about some of the struggles ...