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KYROS Insights Blog

December 2, 2019

The Four Customer Loyalty Metrics That Tell the Real Story

Loyalty programs are designed for long-term profitability.

Think ...

August 22, 2019

Customer Loyalty Measurement Strategies That Drive Program ROI Through the Roof

Whether you're assessing the potential of your company's loyalty ...

August 7, 2019

Measurement of Customer Loyalty and Retention

For loyalty program accounting and finance professionals, it's key ...

January 2, 2019

Sizing Up the Largest Frequent Flyer Programs

As a consumer, frequent flyer programs are exciting, engaging, and ...

September 13, 2018

How Well Do You Know Your Loyalty Program Members?

Successful customer loyalty programs have a clear focus: customer ...

August 29, 2018

How to Judge the Success of Your Customer Loyalty Program

Is your customer loyalty program successful?  If your company ...

August 16, 2018

Measuring Loyalty Program Effectiveness: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the ...