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KYROS Insights Blog

July 24, 2019

Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?

Loyalty Programs: A Liability or an Asset?

For many accounting ...

July 17, 2019

Loyalty Finance Part 1: Liability Lessons for A Smarter Loyalty Program

Managed well, a customer loyalty rewards program (think airline ...

October 3, 2018

3 Things Every CFO Should Know About Loyalty Program Liability

As the captain at the helm of your company's finances, it's ...

September 27, 2018

3 Things Every Accountant Should Know About Loyalty Program Liability

Ever since the roll-out of new accounting standards, ASC 606 and ...

September 6, 2018

3 Things Every Marketer Needs to Know About Loyalty Program Liability

Every marketing professional wants to engage their customers and ...

July 25, 2018

A Professional’s Guide to Loyalty Program Liability

To the great delight of customers, many companies offer loyalty ...

June 20, 2018

Loyalty Program Finance: The Struggle for Progress

In my previous articles, we talked about some of the struggles ...

August 23, 2017

Customer Financial Intelligence: Why You Need It

Loyalty programs are complex financial entities. Teams from many ...

August 23, 2017

Accounting for Loyalty Programs: The Challenges & Opportunities

In my previous articles, we talked about the challenges faced by ...

August 23, 2017

How to Convince Your CFO to Invest in a Customer Loyalty Program

Marketers are great at finding ways to drive customer engagement. ...