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May 5, 2020 I by Len Llaguno

5 Things Marketers Should Know About Loyalty Program Liabilities

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KYROS Insights Blog

May 5, 2020

5 Things Marketers Should Know About Loyalty Program Liabilities

Loyalty programs don't just benefit customers — they can be a ...

March 30, 2020

Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, "All models are wrong, but some ...

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July 24, 2019

Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?

Loyalty Programs: A Liability or an Asset?

For many accounting ...

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July 17, 2019

Loyalty Finance Part 1: Liability Lessons for A Smarter Loyalty Program

Managed well, a customer loyalty rewards program (think airline ...

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October 3, 2018

3 Things Every CFO Should Know About Loyalty Program Liability

As the captain at the helm of your company's finances, it's ...

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September 27, 2018

3 Things Every Accountant Should Know About Loyalty Program Liability

Ever since the roll-out of new accounting standards, ASC 606 and ...

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September 6, 2018

3 Things Every Marketer Needs to Know About Loyalty Program Liability

Every marketing professional wants to engage their customers and ...

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July 25, 2018

A Professional’s Guide to Loyalty Program Liability

To the great delight of customers, many companies offer loyalty ...

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June 20, 2018

Loyalty Program Finance: The Struggle for Progress

In my previous articles, we talked about some of the struggles ...

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August 23, 2017

Customer Financial Intelligence: Why You Need It

Loyalty programs are complex financial entities. Teams from many ...

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August 23, 2017

Accounting for Loyalty Programs: The Challenges & Opportunities

In my previous articles, we talked about the challenges faced by ...

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August 23, 2017

How to Convince Your CFO to Invest in a Customer Loyalty Program

Marketers are great at finding ways to drive customer engagement. ...