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The Four Customer Loyalty Metrics That Tell the Real Story

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KYROS Insights Blog

October 3, 2018

3 Things Every CFO Should Know About Loyalty Program Liability

As the captain at the helm of your company's finances, it's ...

September 18, 2018

4 Ways Predictive Analytics Can Transform Your Customer Loyalty Program

Predictive analytics is revolutionizing the ways companies ...

September 13, 2018

How Well Do You Know Your Loyalty Program Members?

Successful customer loyalty programs have a clear focus: customer ...

September 6, 2018

3 Things Every Marketer Needs to Know About Loyalty Program Liability

Every marketing professional wants to engage their customers and ...

August 29, 2018

How to Judge the Success of Your Customer Loyalty Program

Is your customer loyalty program successful?  If your company ...

August 16, 2018

Measuring Loyalty Program Effectiveness: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the ...