Insurance Reserving with Machine Learning Pilot Program Learn More

The Four Customer Loyalty Metrics That Tell the Real Story

Read More

Interested in staying up-to-date on loyalty finance?

Subscribe to our newsletter

KYROS Insights Blog

Len Llaguno

Len Llaguno
Founder and managing partner of KYROS Insights. I'm an analytics nerd and recovering actuary. I use machine learning to help loyalty programs predict member behavior so they can identify their future best customers, and recognize and reward them today.

Recent Posts

December 2, 2019

The Four Customer Loyalty Metrics That Tell the Real Story

Loyalty programs are designed for long-term profitability.

Think ...

November 11, 2019

How The Most Successful Companies Measure Customer Loyalty

Successful companies measure loyalty through retention — but not ...

September 10, 2019

What To Look For In a Loyalty Rewards Program Software

Choosing software can be frustrating. Whether in business or in ...

August 22, 2019

Customer Loyalty Measurement Strategies That Drive Program ROI Through the Roof

Whether you're assessing the potential of your company's loyalty ...

August 7, 2019

Measurement of Customer Loyalty and Retention

For loyalty program accounting and finance professionals, it's key ...

July 31, 2019

Loyalty Finance Part 3: Seven Tactics to Maximize The Economic Value of Your Loyalty Program

There are no two ways about it: the economics of loyalty programs ...

July 24, 2019

Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?

Loyalty Programs: A Liability or an Asset?

For many accounting ...

July 17, 2019

Loyalty Finance Part 1: Liability Lessons for A Smarter Loyalty Program

Managed well, a customer loyalty rewards program (think airline ...

July 10, 2019

4 Things you Need To Know About Customer Loyalty Analytics

Customer Loyalty is a key ingredient to success for businesses ...

July 3, 2019

How Do You Measure Customer Loyalty

If you’re not measuring the success of your customer loyalty ...

June 26, 2019

How NOT To Do Customer Loyalty Analytics

When it comes to performing customer loyalty analytics, there are ...

February 13, 2019

How to Prove the Value of Your Loyalty Program

Loyalty programs are far from a new concept. If we dig deep enough ...