Many of your finance colleagues are focus on minimizing redemption costs rather than maximizing value, making it very difficult to get them to invest more in loyalty.
Unfortunately, many people view loyalty programs as cost centers, which can often become a barrier to making progress against your goals.
It's common for those that view loyalty as a cost center to push for program devaluations, which you know will have detrimental impacts on member loyalty.
Loyalty is a long game; The benefits of these programs comes from retention improvements compounding over many future periods. Unfortunately, the long term nature makes it very difficult to quantify.
It's difficult to get the CFO to invest more in the program if you can't tie it directly to their definition of enterprise value creation.
Once you figure out how to tie the program to enterprise value creation, the next logical question is how to I use the program to maximize enterprise value creation?
CLV models give program managers the ability to assess long term cost/benefit trade-offs, leading to better business cases and enterprise value creation.
Trusted by major industry leaders, KYROS is the only actuarial firm in the world that focuses solely on loyalty programs.
KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.
Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.
KYROS expertise in breakage analytics and liability management has been incredibly helpful for us
In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.
Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.
The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.
KYROS has been instrumental in supporting our clients with highly specialized liability management expertise
As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program
KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.