The pandemic has permanently changed the world. How does one predict redemption costs and CLV when historical patterns will be different from future behavior?
If you've paused expirations, how will that affect your liability? KYROS knows how.
Whether you're interested in eliminating or relaxing expiration rules, there will certainly be an impact on customer behavior. KYROS can quantify the impact on liability so you can anticipate how it will impact financial statements.
More importantly, KYROS can quantify the impact on CLV, so you more clearly assess the economic costs and benefits of this policy change.
If you're planning to launch a new program, or an overhaul of your current one, KYROS can help you scenario test different program structures and their impact on redemption costs and liability.
Most importantly, we can quantify the impact on CLV so you can clearly identify the best economic decision.
Do you have a skeptical stakeholder that believes the loyalty program is a cost center? KYROS can help you use CLV to convert a skeptic to an advocate.
We are you trusted advisor to address all your actuarial needs big and small.
All subscription packages include a pool of hours so that you can leverage our expertise for a wide range of business issues that inevitably arise throughout the year.
You focus engaging customers to drive enduring loyalty and rest assured that we're monitoring and managing the actuarial health of your program.