Club Premier, one of the world's largest loyalty programs, was having difficulty correctly estimating their program's breakage. They had a suspicion that breakage might be trending lower and needed to present this position to their shareholders. However, they didn't know how to validate this suspicion — this is where KYROS came in.
Since early 2018, KYROS has provided Club Premier with:
Download our case study to see how KYROS Insights helped Club Premier accurately assess their program's breakage, present it to their shareholders and work toward a CLV-driven program.