Customer loyalty, predicted
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Making improvements to your loyalty program could mean anything from structural, strategic shifts to smarter marketing and member segmentation. This course covers those optimization topics — and more — so you can accelerate program growth and drive long-term profits.
If you view your portfolio of members as an asset, then the goal of optimizing program economics is to manage the program in a way that increases the value of that asset. This course introduces the two main ways to do this: structural change and member targeting.
Making structural changes — such as changing expiration rules, accrual rules or redemption options — is a great way to refresh a loyalty program. This course will discuss how to select those program changes in a way that maximizes the economic value.
Rather than costly, time-consuming changes to program structure, smart member targeting is a cheap and efficient way to optimize program economics on an ongoing basis. This course will cover offensive and defensive strategies to achieve this.