Customer loyalty, predicted
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Managing a loyalty program and its liability is a complex, multi-faceted role. In this comprehensive overview, we’ll break down everything you need to know about planning your program, balancing risk, accounting strategies and more.
8 videos | Total: 15 minutes
2 minutesWhat You Need to Predict to Quantify the Program Liability
2 minutesWhat is Breakage and Ultimate Redemption Rate?
1 minuteThe Three Different Types of URR
4 minutesWhat is Cost Per Point and Fair Value Point?
1 minuteWhat are the Relevant Accounting Entries to Book a Loyalty Program
3 minutesAccounting Liability vs. Economic Liability
5 videos | Total: 10 minutes
A high-level overview of what programs need to measure, record and report when it comes to accounting and liability.
Most marketers don’t get in the weeds when it comes to loyalty program liability. But to see the most ROI on your program, there are five things every loyalty program marketer should know.
An accurate understanding of breakage is key to your program’s decision-making. We’ll talk through tactics that help you maximize the accuracy of your breakage estimates.
Whether you’re looking to affect breakage and improve program performance or just gain a deeper understanding of what impacts it, this video explores the various factors that move the needle on this critical data point.
In this step-by-step overview, we’ll talk through how to build an actionable financial plan; including predicting how breakage will change over time, how the liability will evolve over time, and how much profit your members will generate in each future month.
Our final video on Liability Management, this segment includes important strategies and tactics for anticipating program changes, planning for shifts in performance and sifting through the data to measure what matters.