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The Four Customer Loyalty Metrics That Tell the Real Story

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KYROS Insights Blog

December 2, 2019

The Four Customer Loyalty Metrics That Tell the Real Story

Loyalty programs are designed for long-term profitability.

Think ...

November 11, 2019

How The Most Successful Companies Measure Customer Loyalty

Successful companies measure loyalty through retention — but not ...

August 16, 2018

Measuring Loyalty Program Effectiveness: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the ...