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The Four Customer Loyalty Metrics That Tell the Real Story

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KYROS Insights Blog

August 16, 2018

Measuring Loyalty Program Effectiveness: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the ...

July 26, 2018

New Accounting Standards Increase Importance of Accurate Breakage Estimation

Recent changes by both the Financial Standards Accounting Board ...

July 25, 2018

A Professional’s Guide to Loyalty Program Liability

To the great delight of customers, many companies offer loyalty ...

July 23, 2018

How Big Data Can Help Loyalty Teams Optimize Breakage

Breakage, or the percentage of loyalty points issued that will ...

June 20, 2018

Loyalty Program Finance: The Struggle for Progress

In my previous articles, we talked about some of the struggles ...

August 23, 2017

Customer Financial Intelligence: Why You Need It

Loyalty programs are complex financial entities. Teams from many ...

August 23, 2017

Accounting for Loyalty Programs: The Challenges & Opportunities

In my previous articles, we talked about the challenges faced by ...

August 23, 2017

How to Convince Your CFO to Invest in a Customer Loyalty Program

Marketers are great at finding ways to drive customer engagement. ...