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KYROS Insights Blog

Len Llaguno

Len Llaguno
Founder and managing partner of KYROS Insights. I'm an analytics nerd and recovering actuary. I use machine learning to help loyalty programs predict member behavior so they can identify their future best customers, and recognize and reward them today.

Recent Posts

January 29, 2019

Loyalty Program Liability Budgeting: How to Build a Financial Forecast

It’s too late to ignore loyalty program modeling.  

January 2, 2019

Sizing Up the Largest Frequent Flyer Programs

As a consumer, frequent flyer programs are exciting, engaging, and ...

December 3, 2018

Your 9-Step Checklist for Loyalty Program Financial Reporting

Year-end means a lot of things for many people. Holiday music, ice ...

November 28, 2018

An Inside Look at Loyalty Program Benchmarks for the Hospitality Industry

When analyzing your loyalty program strategy, knowing the ...

October 30, 2018

New Revenue Recognition Standards to Reshape Liability Accounting

Quarter-end reporting can be an incredibly stressful time for any ...

October 3, 2018

3 Things Every CFO Should Know About Loyalty Program Liability

As the captain at the helm of your company's finances, it's ...

September 27, 2018

3 Things Every Accountant Should Know About Loyalty Program Liability

Ever since the roll-out of new accounting standards, ASC 606 and ...

September 18, 2018

4 Ways Predictive Analytics Can Transform Your Customer Loyalty Program

Predictive analytics is revolutionizing the ways companies ...

September 13, 2018

How Well Do You Know Your Loyalty Program Members?

Successful customer loyalty programs have a clear focus: customer ...

September 6, 2018

3 Things Every Marketer Needs to Know About Loyalty Program Liability

Every marketing professional wants to engage their customers and ...

August 29, 2018

How to Judge the Success of Your Customer Loyalty Program

Is your customer loyalty program successful?  If your company ...

August 16, 2018

Measuring Loyalty Program Effectiveness: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the ...