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Measurement of Customer Loyalty and Retention

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KYROS Insights Blog

August 7, 2019

Measurement of Customer Loyalty and Retention

For loyalty program accounting and finance professionals, it's key ...

July 31, 2019

Loyalty Finance Part 3: Seven Tactics to Maximize The Economic Value of Your Loyalty Program

There are no two ways about it: the economics of loyalty programs ...

July 24, 2019

Loyalty Finance Part 2: Loyalty Programs, a Liability or an Asset?

Loyalty Programs: A Liability or an Asset?

For many accounting ...

July 17, 2019

Loyalty Finance Part 1: Liability Lessons for A Smarter Loyalty Program

Managed well, a customer loyalty rewards program (think airline ...

July 10, 2019

4 Things you Need To Know About Customer Loyalty Analytics

Customer Loyalty is a key ingredient to success for businesses ...

July 3, 2019

How Do You Measure Customer Loyalty

If you’re not measuring the success of your customer loyalty ...

June 26, 2019

How NOT To Do Customer Loyalty Analytics

When it comes to performing customer loyalty analytics, there are ...

February 13, 2019

How to Prove the Value of Your Loyalty Program

Loyalty programs are far from a new concept. If we dig deep enough ...

February 12, 2019

Why Your Loyalty Program Needs an Actuary

Loyalty programs are designed for continuous participation from ...

January 29, 2019

Loyalty Program Liability Budgeting: How to Build a Financial Forecast

It’s too late to ignore loyalty program modeling.  

January 2, 2019

Sizing Up the Largest Frequent Flyer Programs

As a consumer, frequent flyer programs are exciting, engaging, and ...

December 3, 2018

Your 9-Step Checklist for Loyalty Program Financial Reporting

Year-end means a lot of things for many people. Holiday music, ice ...