It turns out that all loyalty programs have two actuarial problems.
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KYROS was born out of the idea that the traditional actuarial toolbox isn't good enough for loyalty programs.
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There are some actuaries that dabble with loyalty programs, but mostly focus on insurance. KYROS is different. Loyalty is all we do.
Predicting redemption costs and customer lifetime value are not data science problems. They are complicated cross disciplinary problem, where data science is just one piece of the puzzle.
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