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    Actuaries Helping Loyalty Programs with:

    Liability Management Financial Reporting and Audit Scenario Testing Business Decisions Predicting Customer Lifetime Value Linking the Program to Enterprise Value Creation

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    Trusted by Some of the World’s Largest Programs

    All Loyalty Programs Have Two Actuarial Problems

    Solving these problems is critical to managing the loyalty business model, but are often overlooked.

    Actuarial Problem #1 Predicting Redemption Costs Loyalty programs issue points today, but won't know the actual cost of those points for years. How does a program leader make sound business decisions today without knowing the largest expense of the business model? Learn How Kyros Solved It
    Actuarial Problem #2 Predicting Customer Lifetime Value (CLV) Everyone thinks the loyalty program is a cost center, but it actually generates tremendous enterprise value. How does a program leader use CLV to prove this to their skeptical stakeholders? Learn How Kyros Solved It
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    Most loyalty programs have inaccurate redemption cost estimate...but don't know it

    Accurately predicting redemption costs and CLV requires niche expertise and sophisticated models, but most programs have rudimentary spreadsheet models owned by teams with no actuarial experience.

    These programs could be unknowingly running their business with bad assumptions for the single largest expense, which will eventually disrupt the business in material and negative ways.

    We’re here to help

    KYROS is the actuarial partner you need to predict redemption cost and CLV with confidence, so you can focus on driving enduring loyalty from your members

    Your Actuarial Partner with Unique Expertise

    Trusted by major industry leaders, KYROS is the only actuarial firm in the world that focuses solely on loyalty programs.

    KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.

    Andrew Boshoff, CFO, Global Hotel Alliance

    Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.

    Juan Pastrana, CEO, Club Premier, Aeromexico's Frequent Flyer Program

    KYROS expertise in breakage analytics and liability management has been incredibly helpful for us

    Fahad Munif, Samsung Rewards

    In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.

    Bill Hanifin, CEO and Managing Editor at The Wise Marketer, CEO at Hanifin Loyalty

    Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.

    Mark Ross-Smith, CEO, Loyalty Data Co & Editor at Travel Data Daily

    The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.

    Mike Capizzi, Dean of Education, Loyalty Academy, a Wise Marketer product

    KYROS has been instrumental in supporting our clients with highly specialized liability management expertise

    Evert deBoer, Managing Partner, On Point Loyalty

    As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program

    Phil Gunter, Founder, New World Loyalty

    KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

    David Slavic, Co-Founder, Ascendant Loyalty Marketing

    Mistakes in accounting for the financial impact of liability can sink a rewards program. KYROS' understanding of breakage analytics and liability management can make you a hero.

    Jay Weinberg, Co-Founder, Ascendant Loyalty Marketing

    Pricing Service Plans for Loyalty Programs of all Sizes See Pricing
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